analytic and tableau assignment

Please view the attachments; my selected organisation is Apple.

Question 1

This question requires you to consider an organisation that you have previously worked for, or any organisation that you are familiar with. In the following tasks, you will need to think about the role of a dashboard that could assist managers with effective data analysis and communication. Build such a dashboard on your own, and attach a screenshot of the dashboard.

(a) Discuss the appropriateness of using strategic, tactical or operational dashboards in this context.

(b) The management believes that the dashboard can be further improved by having more interactions to help users to explore data at different granularity. Propose one (1) or more filters to promote interactivity.

(c) Recommend the desired charts that will help enhance the dashboard. Justify your recommendations.

Question 2

(a) Based on the organisation selected in Question 1, state the mission and vision of the organisation and list one (1) of its strategic objectives.

(b) Identify several measurable metrics (e.g., KPIs) that can help to achieve the strategic objective stated in Question 2(a) and discuss your rationale.

Question 3

The organisation that you have selected in Question 1 had collected customer feedback (written in free-format texts) over the years and would like to apply text mining in order to understand their customers better. Explain the benefits of the project and outline five (5) challenges that the organisation is likely to face with analysing textual data. Suggest matching text mining functions that can be applied to overcome the challenges identified.


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