Cross Cultural & Global Marketing

Culture plays a very large role in global marketing, and businesses have to make considerable adjustments in their approach.  What are some of the cultural adjustments needed in “promotion,” particularly?  How are businesses accommodating aspects such as design, color, wording, clothing, etc. as they prepare to sell in other countries?  What are several examples?  What has been successful, what hasn’t been successful, and what are the recommendations for avoiding errors?

 

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Business Analysis Databases

Business Analysis Databases

  • Using the Library database below, obtain and review business research reports on the company examined in Unit 1.
  • Save copies of the reports as you will need to be able to refer to them during the remainder of the course.
  • Business Source Complete (EBSCO): Business Source Complete offers full text coverage in all disciplines of business, including marketing, management, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

Media and Public Relations Databases

  • Using the Library databases below, search for stories and articles on the company relating to strategic human resources topics (e.g., employee or labor relations, human capital management, compensation and benefits, diversity, affirmative action, outsourcing, downsizing, employment law matters, etc.) published in the last 12 months. Save copies of the articles as you will need to be able to refer to them during the remainder of the course
  • Newsstand (Proquest) Proquest Newsstand offers access to full text of over 1,300 newspapers. The collection includes national newspapers.
  • Regional Business News (EBSCO) Regional Business News provides full text for more than 80 regional U.S. and Canadian business publications.

Step 2: Corporate Social Media In-Depth Review
Review the selected company’s presence on at least 8 corporate social media channels, paying particular attention to human resources issues or topics. Consider a diverse range of social media channels, including video sites, blogging sites, photograph-sharing sites, and more.
Step 3: Assessment of the Company’s Human Resources Posture
Based on analysis of information obtained in Steps 1–3, prepare a professionally written report assessing the company’s current human resources posture, suitable for presentation to the senior executives of the company. Your report should present your assessment of the human resources areas listed below. The body of the report should be 8–10 pages excluding title, references page(s), and any appendices.

  • Benefits and Compensation
  • Business Leadership and Strategy
  • Diversity
  • Employee Relations
  • Ethics and Corporate Social Responsibility
  • Organizational and Employee Development
  • Talent Management
  • Technology
 

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Finance cost of capital

Finance cost of capital
The Allied Group intends to expand the company’s operation by making significant investments in several opportunities available to the group. Accordingly, the group has identified a need for additional financing in preferred and new common stock and new bond issues. The risk free rate for the company is 7% and the appropriate tax rate is 40%. Also, The beta coefficient for the company is 1.3 and the market risk premium (Km) is 12.
New Debt
The company has been advised that new bonds can be sold on the market
at par ($1000) with an annual coupon of 8%, for 30 years.
New Common Stock
Market analysis has determined that given the positive history of the firm,
new common stock can be sold at $29 per share, with the last dividend being
paid of $2.25 per share. The growth rate on any new common stock has
been estimated at a constant rate of 15% per year for the next 3 years.
Preferred Stock
New Preferred Stock can be issued with an annual dividend of 10% of par
and is paid annually and currently would sell for $90 per share.
Questions: Address all of the following questions in a brief but thorough manner.
· What is the after tax cost of new common stock, assuming constant growth in each of the next 3 years?
· What would the dividend yield in each of the first three years if the growth rate is 12%?
· What is the after tax component cost of new debt today?

 

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