Give examples of what you consider to be best practices in implementing an overall marketing strategy with the internet and social media marketing integrated.

Best Practices
Best practices represent business activities that consistently
yield good results. Give examples of what you consider to be best
practices in implementing an overall marketing strategy with the
internet and social media marketing integrated. Companies such as
Dell, Nike, and Starbucks rank in the top social media brands due
to to the level of integration of their internet marketing
efforts.
Guided Response: Respond to two of your peers. Evaluate whether
the best practices mentioned can be implemented into your
organization or a company that you are familiar with and explain
why that is the case. 2. Changing Marketing Processes
The marketing processes are changing in fundamental ways as a
result of the Internet and social media with the consumers gaining
some level of control and power of that channel. How should a
company alter its activities and ways of conducting business to
align with this fundamental change? Take the example of Dell in
re-engineering its marketing effort by setting up a social media
monitoring center in Texas to track conversations across the web
and integrating this with their customer care programs.


 

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