Topic: management plan for branding
Students will need to include the Brand Identification piece at the start of the assessment. Provide a thorough discussion on the research analysis that was done throughout the modules. Cover specification of the brand, analysis of competing brands and consideration of purchase behaviour by the target market. The above should further include strategies associated with decisions around brand elements, selecting of marketing programs and their integration. (Hint: Chapters 1-7). Based on the rest of the learning create a Management Plan followed by an sustainable integrated marketing program.
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