Please write a 1500 word APa formated paper answrering the following questions from the attached case. If any outside resources are used please provide links and cite in APA format.


  • How much and in what ways has the launch of the Cayenne changed the meaning of the Porsche brand?
  • What is the value of the Rennlist online brand community to Porsche? How does it help and/or hurt the brand?
  • Should Wiedeking listen to the Rennlist brand community? Why or why not? Should he engage with them?
  • Imagine that you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?

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