Business & Finance homework help
Writing News Releases And Preparing Media Kits
Compare the media story to the press release. Post to the Discussion Forum:
- A brief summary of the story (one paragraph or less)
- Whether or not anything was copied directly from the news release
- Whether or not the reporter did any additional news gathering or solely relied on the release
- If a photo was published, your opinion on the photo
- Whether or not the newspaper or the government amplified the story on social media
- If they did, what platforms they used and how many posts
- Whether or not you think the reporter did a good job, and what the reporter could have done better
Most major government entities have a press release section on their website. Here is an example from New York Governor Andrew Cuomo.
New York State Governor’s website: Governor Cuomo announces awards for seven farm-to-school programs to benefit nearly 300,000 students across the state
Two stories generated by the release:SoutholdLOCAL. (2016, December 7). Greenport school district wins $68,820 state grant to support farm-to-school program for North Fork schools. Southold LOCAL.
Bostick, C. (2016, December 2). Mohawk Valley to receive farm-to-school money. Utica Observer-Dispatch.