Respond to the following questions. Your response must be in a Word document, APA format. Make your paper 3â€4 pages in length, double spaced, with at least three resources cited other than the course textbook. Show all mathematical calculations in an appendix to your essay.
1. A car dealer purchases multiple disc CD players for $120 each and desires a 35 percent markup (at retail). What retail price should be charged?
2. Comment on each of the following strategies as related to the retail marketing mix. Comment from the perspective of a large retailer and explain the relationships among the different strategies.
a. Distribution strategy
b. Price strategy
c. Product strategy
d. Promotion strategy
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