Temple University Chapter 6 Muller and Benecol Advertising Design Paper

Select two different brand advertisements from a magazine, TV, online, outdoor, mobile ad, etc.,…any advertising vehicle is fine. List the brand name and what they are selling. Then…identify the message strategy(s), type of appeal(s) and type of executional framework used. Next, explain if you feel the the ad is designed effectively? Explain your reasoning either way. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings – points will be deducted for lack of originality. The application of sources/citations increase your score significantly. See rubric for details.

Reminder: You have one submission attempt. A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas.

 

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