New Yorker media critic Jon Katz once wrote: “There’s almost no media experience sweeter…than poring over a good newspaper. In the quiet morning, with a cup of coffee—so long as you haven’t turned on the TV, listened to the radio, or checked in online—it’s as comfortable and personal as information gets.” (1994, Wired magazine). https://www.wired.com/1994/09/news-suck/
- How do you feel about the the experience of reading a print newspaper? How do you feel about the experience of reading a newspaper online?
- Will tablets, or some other format, eventually replace the printed newspaper? Explain your response.
Imagine you’re a magazine editor, and you just published a well-researched article on the potentially dangerous side effects of a new diet drug. The article is one of a series of three articles you are planning on the hazards of diet drugs. The manufacturer of the drug, who buys a significant amount of advertising in your publication for its many products, calls and says, “Don’t ever run an article like that again.” The advertiser (the drug manufacturer who you wrote about in the article) threatens to pull their advertising and not buy advertising from your magazine in the future.
For this assignment, think about the relationship between editorial content and advertisements in magazines, and how magazines cope with the desire for editorial independence and the drive for advertising revenue. Please complete the following questions.
- What are the potential impacts and consequences if you do not run the other articles (The articles might contain important health information for your readers) and you keep the advertiser?
- What are the potential impacts and consequences of you go ahead with the articles? (The drug manufacturer, who is an important advertiser in your magazine, might stop buying ads from you. What if this causes your magazine financial trouble – like cutting jobs or even going bankrupt? )
- After outlining the consequences of both sides, please answer — what would you do as the editor? Why?
1. Books continue to be popular, even with so many other media choices. Why do you think the availability of television and cable has not substantially decreased the number of new book titles available each year? What do books offer that television doesn’t?
2. Discuss the relationship between books and tv/film.
See our textbook for a description of the relationship. Here are also articles about how books influence tv/films/plays…
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What are the potential impacts and consequences if you do not run the other articles (The articles might contain important health information for your readers) and you keep the advertiser? was first posted on September 4, 2019 at 3:24 am.
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