In a comprehensive case analysis of Southwest Airlines using:
- External analysis
- Internal analysis
- Strategic issues – Include at least two strategic issues.
- Strategic alternatives – Include at least two alternatives for each strategic issue.
- Recommendations
- Implementation
Produce an evaluation of the all the companyâ€
s functional areas to prepare a comprehensive case analysis in 8 to 10 pages using scholarly research and articles to support the analysis and statements made in the analysis
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