In a comprehensive case analysis of Southwest Airlines using:

  • External analysis
  • Internal analysis
  • Strategic issues – Include at least two strategic issues.
  • Strategic alternatives – Include at least two alternatives for each strategic issue.
  • Recommendations
  • Implementation

Produce an evaluation of the all the company’s functional areas to prepare a comprehensive case analysis in 8 to 10 pages using scholarly research and articles to support the analysis and statements made in the analysis


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